Agency: Teak

Logo, Brand Identity, Photography, Packaging, Website

Luma is a surround WiFi system startup founded by Dr. Paul Judge and Mike Van Bruinisse. They worked together for 15 years solving complex networking and security problems for some of the world’s largest technology companies. Paul and Mike wanted to use their expertise to bring the home WiFi network into the 21st century. They developed and designed a truly breakthrough product, and they came to Teak to help them launch it to the world.

We partnered with Luma early-on to develop their brand identity, product and lifestyle photography, packaging, in-store display, and two versions of their website. We drew inspiration for the identity from the simple and beautiful hexagon form factor of the device, which, no surprise, recently won a Best Design award at CES.