Brand guidelines, Print and Digital Advertising, Template Production, Pre-Press Production, Sales Collateral
Reinventing the thermostat was just the beginning. To broaden, Nest’s appeal they developed the Nest Pro initiative. Targeted at architects, real estate developers, and installers, Nest Pro supports professionals as they design and service buildings to make Nest the top of mind choice for modern building control.
We created and produced marketing content (including print, digital, social and email) for Nest's Pro and Partner audiences. We also partnered with them to create brand guidelines for Works With Nest, helping make Nest the hub of the growing “smart home” category of intelligent home products.
Nest Partner includes energy and internet providers who act as resellers of Nest products to provide incentives to customers. For this audience we created a massive amount of templates (including social, digital, print, web product pages direct and collateral), as well as strict brand guidelines for the partners to use in creating their own marketing materials.